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Marketing Solutions to the Challenges of a VUCA Environment

This book contains selected papers from the 2023 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium (GMA-GAMMA2023) held from July 20 to 23, 2023, in …

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EUR 240,94* Aktueller Preis: EUR 240,94

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Greg Kihlstrom

Agile Marketing

Agile Marketing: Implementing Scrum in a Marketing Environment is intended to provide marketing professionals with the best practices for adopting Agile principles and approaches in their marketing organi…

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EUR 44,82* Aktueller Preis: EUR 44,82

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Joseph Whitson

Marketing the Wilderness

"Marketing the Wilderness analyzes the relationship between the outdoor recreation industry, public lands in the United States, and Indigenous sovereignty and representation in these spaces. Joseph W…

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EUR 22,44* Aktueller Preis: EUR 22,44

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The Palgrave Handbook of Consumerism Issues in the Apparel Industry

This handbook offers a comprehensive overview of consumerism issues in the textile, apparel and fashion industry, illustrating the impact of consumerism on the sector with a focus on SDG 12: Responsible C…

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EUR 261,73* Aktueller Preis: EUR 261,73

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